Design tips which every website designer should know

1. . Every single feature of your website must either
   
   . Help your visitors achieve their goals , or
   . Support the site's goals without obstructing the visitor's goals
   
2. Color is an individual preference but colors have an affect on people's emotions. You need to go with the flow. If you have a financial investment site then conservative colors seem to follow. If you sell beach items then lots of fun colors apply. First think about your audience and you will know the color scheme.
3. website design should have 3 levels of web pages - no more, no less. Any deeper than this, and visitors can very easily become 'lost. If levels of web pages is less than 3 levels then website appears to be too light weight.
4. Avoid use of bright colours, patterned backgrounds in website as much as possible
5. website that uses templates is not very appealing ( most often ) .
6. Website designer have about 5-6 seconds to make first impression of their website . Therefore, the first screen should display useful info in about 5 seconds.