Banner design guidelines / tips / ways

Banner advertising is by far the most popular and widespread form of advertising on the Internet. Banner design can increase CTRs (click through ratios) and resulting sales.

I hope these tips help you.

. Use bright colors like blue, yellow and green. Use the color red sparingly.

. Use the word Free in your banner. Depending on what's your site offering use word Free . It definetly improve your website's CTR.

. Include both the logo and the web site address in the banner. The logo should be made small and the URL can be displayed in a very small font size. This step help your website to make a brand

. Change your banners after 2 weeks - 3 weeks.

Make animation banners.

Animated banners generate higher CTRs than static banners. Animation must be used very carefully since the purpose of the animation is to attract visitors, not to irritate them. For animated banners, these general guidelines apply:

. Optimize an animated .gif banner by decreasing both the number of colors used and vertical color change, one can bring the file size below the required value.

. An animation that loops endlessly tends to irritate visitors. Have the animation loop 6-8 times and leave the main message on last animation frame.

. Either avoid the use of photos in animated gifs or keep the animation to a minimum, if photos are employed.

. Your main message need to come in your first frame if you know that the web page on which you are using animation has a long download time.